We are on the hunt for an exceptional Branding/Marketing Director, with International / American (US) branding/marketing experience, to join an incredible company in the midst of international expansion as their US Branding/Marketing Director.
Our client, an international lifestyle beverage scale up, is looking to expand their brand in the US and take the coffee shop sector by storm!
As the US Marketing Director, you will be responsible for the development, strategy and execution of the marketing plan in the US; you will drive the business forward by implementing and developing impactful marketing strategies and you will play a key role in growing brand awareness.
We are looking for a creative, strategically minded and customer centric Director of Branding & Marketing, to lead the US Branding & Marketing team. In this key leadership role, the Director of Branding & Marketing will oversee the conception, development, planning and execution of the brand as well as driving a comprehensive program of 360 marketing campaigns — from strategic brief through creative conception and execution to content release.
This role will also collaborate closely with other products, experiential and marketplace leaders across the Cafe and eCommerce channels, focusing on the delivery of a structured, cross functional go-to-market campaign.
This new role needs someone with exceptional marketing skills; someone with a creative and innovative outlook coupled with experience working in a fast-paced, technology driven and forward-thinking organisation; someone who can demonstrate a strong track record in a commercially successful role.
You will be excited to roll your sleeves up and get stuck in, building your own US marketing team. You will be strategic, analytical and commercially minded, detailed and accurate yet also consumer focused; a leader, a mentor and a team player.
You will be part of a high performing team and will be instrumental in establishing the company as an ultimate player in the digitalization-to-customer new coffee shops.
What’s on offer:
This is an exceptional opportunity to join a fast-growing organisation, where you will be intrinsic to the long-term expansion plan and the overall success of the company internationally.
Whilst our client is offering a competitive salary in a vibrant city such as New York, it is the opportunity to be part of something incredible that is the real attraction of this role!
Key responsibilities as the US Marketing Director will include:
Work with the team to create, develop and execute the Company’s brand vision
Lead the development of campaigns and marketing briefs to focus on defined business goals, including strategic vision, communication and messaging strategies, platform/channel strategies, collaborating with cross-functional partners to gather data and analytical insights to ensure overall campaign impact
Lead, coach and develop a team of marketing professionals
Partner closely with external agency ie creative and production studio to lead the development of compelling and effective content, providing clear creative brief, making sure impactful content is delivered and effective/constructive feedback given to agencies where necessary
Fully involved in the creative production of all the campaigns, attending shoots, events and other campaign activities as relevant
Measuring and reporting on performance of marketing initiatives. Provide regular, transparent reporting on campaign impact and ROI, highlighting effectiveness and learnings, coupled with a growth mindset
Develop and manage comprehensive project timelines and budgets to support marketing initiatives
Work cross-functionally with stakeholders at all levels of the organization, driving projects across teams and time zones
Managing agencies, vendors and contractors ensuring the delivery of campaigns on target, on time and on budget
Be intimately familiar with and champion for Blue Bottle Coffee’s core consumers
Plus more!
What we’re looking for:
A results-oriented marketer with deep customer empathy and brand sensitivity
Extremely creative and able to provide think outside the box solutions, you can leverage off best practices for different cross-sectors/industries and merge into actionable strategies which can translate into unique customer experience for the brand
Analytical and creative mindset; Track record of delivering fast growth for an innovative business is advantageous
Strategic and commercially minded, creative leader with the ability to plan and execute the full marketing strategy
An individual with a keen eye for design, content, and copy — and can comfortably connect the dots from these details to strategize priorities and vision
Real desire to join a fast-growing scaleup organisation where you will be a key player as the company expands in the US
Excellent communication skills both written and verbal. Superior interpersonal skills to work with internal and external stakeholders
An authentic and inspiring leader, rallying your team and your partners around clear vision and purpose
You have:
8+ years of marketing experience, developing marketing campaigns for brand-led retail businesses or social media business
Strong track record of crafting successful, channel optimized, consumer-obsessed marketing campaigns executed across a variety of marketing vehicles: digital, ‘in-store’, social, experiential, etc.
Experience with content creation and production
Exceptional communication skills — oral, written, visual, data, etc
Collaborative and solutions-oriented — skilled at the art of influencing, negotiating and navigating complex situations to reach resolution
A deep love for great coffee, food, and extraordinary customer experience
A fun, creative and entrepreneurial spirit
Interested?
If you have the background and skill set we’re looking for and want to join an incredibly exciting organisation with long-term career opportunities, then we want to hear from you ASAP!
Please submit your CV now, quoting ‘US Marketing Director -New York’
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